Are Advertisers Quitting Pretty Little Liars Because of Lesbian Character?

Emily Fields from Pretty Little Liars on ABC Family is a lesbian character on the show. This stirred up a ton of drama with the very conservative Florida Family Association. The FFA launched a campaign asking advertisers to pull their ads from the show because of Emily's romantic relationships with women. They claim it's "irresponsible imagery".

Did it work? Remax Realty pulled their ads as soon as the campaign came out. General Mills is soon to follow. Why is GM doing this? They claim it's not because of the campaign, but for other reasons.