The Situation Can't Trademark The Situation

The Situation, a.k.a. Mike Sorrentino from MTV's fist-pumping hit Jersey Shore, has been denied in his bid to trademark ... The Situation. Tough break, Sitch.

According to Us Weekly, he went to the US Patent and Trademark Office to try to make his name official, primarily so he can market his own clothing line.

Unfortunately, he was turned down by the USPTO due to the fact a Memphis clothing retailer already uses that name. Ooh, now that's a tough Situation!